Social Media Marketing

Since 2014 Social Media has revolutionised business in two very important ways.

First, its has become the ultimate marketing medium for social proof advertising. This is where buying decisions are made based on what other people say about you. Let’s face it nobody cares what you have to say about yourself…but when people see a happy client raving about you on Facebook you become a business they can trust.

Secondly, the average person spends more time looking at social media then watching TV. The costs of TV advertising have always been very expensive for two main reasons.

1. TV allows you reach a huge audience
2. The power to shape behaviour is powerful when using video

Social Media Marketing ticks both of those boxes and can be done totally free!

What is a Social Media Plan…

This will give you an idea of what we do for our clients in New Zealand.

Each month our Analysts will prepare and implement an Activity Plan that includes:

• Creation of your Social Media Content Calendar for the month
• Upload of Content Calendar posts to your Social Media platform(s)
• Social handshaking to increase social engagement and followers
• Monitoring your Social Media presence and referring relevant comments or issues to you for consideration/action as required
• Identifying strategic opportunities for consideration (e.g. sharing partner content, Social Media promotions, milestone events, public holidays etc.)
• In addition to everything above, time is allocated to custom strategies and activities unique to your requirements

At the completion of each month you will receive Social Media Performance Reports covering core Social Media metrics (Engagement, Likes, Shares) as well as marketing reports on website traffic from Social Media platforms.

Give us a call if this is something you need!